Pricing for Product Managers

$1,000.00 USD

Pricing for Entrepreneurs

As an entrepreneur, you must make many decisions, and few are more important than pricing.  Most businesspeople try to price after they have built their product.  Yet, in the process of learning how buyers value their products, they typically wish they had done this much sooner.  By understanding value and pricing from the beginning, your company can build, market, and sell more effectively.   The three courses included in this bundle are fundamental to pricing new products.  Start with Value Based Business to learn what value means to your buyers and how you can use this to create, communicate, and capture more value through higher prices and win rates.  Then take Accelerate Your Subscription Business to be certain you prioritize the right activities at the right times.  Finally, the Price Segmentation course will teach you how to charge different prices to different customers based on their willingness to pay.   It's a compelling course.  You may not be a pricing expert when you finish these three courses, but you will be a much better CEO because you understand how to turn your product development effort into profit.    

$750.00 USD

Subscription Bundle

Subscriptions are a powerful business model.  So powerful, most traditional companies are trying to move more of their revenue to a subscription model.  Those that started as a subscription struggle to accelerate their growth. But if you thought running a traditional business was hard, wait until you try a subscription.  These courses will provide you aha moments and how-to instructions that will help grow your subscription business.  You may go into this wanting to learn about subscription service pricing, but you will learn so much more.  Start with Accelerate Your Subscription Business, where you will learn a framework for thinking about subscriptions.  You will learn the 3 revenue buckets and the 3 value levers.  You will learn the most important KPIs and when to manage which ones.  This course provides you clarity and the ability to communicate your current strategy.  Then move to the Pricing Metrics.  This course helps you answer the question, "What should we charge for?"  In SaaS businesses, this answer is crucial to your success.  Even in traditional business, understanding this may give you the creative thought process needed to revolutionize your industry.  Think of what Netflix did to Blockbuster.  They changed the pricing metric.  Finish up with the packaging course.  Creating an upgrade path for your buyers is a key to growth, but deciding which features go in which of the good, better, best packages is challenging.  In this course, you will learn three techniques to make those decisions.    

$750.00 USD

Value Bundle

Value based pricing is the most profitable pricing methodology, yet so few people understand what value means.  This series of courses will learn how to price a new product and so much more that you likely don't realize you need to know.  This includes what value is, how your buyers think about value, and most importantly how you can price and package your products to grow revenue and profit.   It would be best if you first took the course Value Based Business to gain a deep understanding of what value means to your buyers and how that one concept could and should permeate every customer-facing department in your company.  Next, take Pricing Metrics, where you will learn how to decide what to charge for.  In some companies, especially hardware-based companies, the pricing metric is easy.  Yet, in all companies, thinking through this process will help your understanding of your buyers' decisions and may give you the insight you need to disrupt an industry.   Lastly, take the Packaging course.  How you bundle your features into packages has a huge impact on how your buyers make decisions.  Don't take this decision lightly.   This bundle will come with 6 months of office hours, where Mark can clarify concepts in the courses or help you think through applying the frameworks.  These courses will absolutely make you a better business person.  You will learn impactful concepts few really understand. 

$750.00 USD

Accelerate Your Subscription Business

Drive growth in your Subscription Business by gaining clarity and certainty around which tasks drive growth at your current stage.

$500.00 USD

Price Segmentation

Price segmentation is the second most powerful pricing decision your company can make. The goal is to charge different customers different prices based on their willingness to pay. This course explains 5 different techniques to do exactly this.

$500.00 USD

Value Based Business

Drive your company to faster profit and growth through a Value-Driven Culture. Master the most profitable pricing strategy there is, Value-Based Pricing.

$500.00 USD

Pricing Metrics

Choose the right Pricing Metric and you will win, keep, and grow customers in your Subscription Business.  Learn the 7 Step process to choosing the right metric.

$500.00 USD

Packaging: Good, Better, Best

Win, keep, and grow more customers by intelligently packaging your features into good, better, best and options. 

$500.00 USD

Economic Value Estimation

Learn a powerful exercise that you can do with your colleagues to uncover how your buyers perceive the value of your product relative to competition.

$500.00 USD

Conjoint Analysis

Learn one of the most powerful market research techniques. Conjoint analysis is invaluable for pricing and packaging, but can be used in many other situations as well. 

$500.00 USD