Your Blueprint to Packaging & Pricing for Growth
This course will help YOU drive growth in your subscription business by giving you clarity and certainty around which tasks drive growth at your current stage. Subscription business models are new and confusing. You are extremely busy creating and implementing products and programs. You and others have so many more ideas than resources. This course provides you the framework to think about subscription businesses that will give you the tools and the confidence to prioritize your activities.
Here’s what you’ll learn in this course:
- The three revenue buckets and how they drive your prioritization
- The three value levers you can pull to create and capture more value
- Which growth strategies are best for you based on the life cycle of your product
- The four ways you can grow revenue from a single customer
This course is an overview course. It provides a framework of what to do when. Other courses dive deeper into how to do many of the things talked about in the course.
The structure of the course allows you to go at your own pace. However, the instructor will hold periodic (weekly?) office hours for questions and interaction on Zoom.