Packaging is one of three value levers you have when creating and capturing value from your buyers. (The other two are pricing metrics and market segments.) This is especially true for subscription-based companies.
When you get your packaging right, you can win the price sensitive customers without discounting to everyone. You can win more deals because you’ve simplified the buyer’s decision. You can increase your average deal size by selecting the right features to keep as options. You can increase customers lifetime value as they upgrade within your portfolio.
This is a “how to” course. You will be walked through a 4-step process to determine which features go into which bucket: Good, Better, Best or Options. You will learn three different techniques, one based on business acumen and two based on data. You will be able to download the spreadsheets used in the course so you can use them on your own.
The structure of the lessons here allow you to go at your own pace.
Additionally, to help with learning, the instructor will hold periodic group Office Hours for questions and interaction via a Zoom web meeting. This allows you an opportunity to ask questions for clarification or elaboration so you can apply the concepts being taught.